AJ Purchasing has undergone a complete rebrand and has changed its name to Greetwell Purchasing Solutions.

The team from Greetwell Purchasing Solutions, which has an office in Greetwell Place Lincoln, sources products and services at the best prices to the care, education, hospitality and leisure industries

The rebrand has taken several months to complete and includes the launch of a new company name, logo and more user-friendly website

Steve Gibson, Director of Greetwell Purchasing Solutions, said: “After months of preparation and planning, we’re delighted to announce our new name and reveal our new look!

“We took the bold step of rebranding from AJ Purchasing Services earlier this year when we decided to embark on an ambitious growth plan which reflected the demand in the industry.

With 25 years’ experience, the team have built up a network of supplier contacts covering a range of products and services including fresh food and drinks, cleaning products and furniture, utilities and waste management.

Historically the business provided free procurement advice to clients in the residential care sector, but more recently the firm has expanded its client base to include education and hospitality.

In addition to taking on more customers, Greetwell Purchasing Solutions has developed a benchmarking service which will help current and future clients search for a better deal for the services they already use.

Steve concluded: “Being able to help our clients get as much as possible from their budgets gives the team a great sense of achievement. We’re here to help and, following the results of a recent customer survey, we were pleased to discover that our clients appreciate all the hard work we’re putting in.”

For more information about Greetwell Purchasing Solutions please visit: www.greetwell.co.uk